The utilization of social media websites would allow library staff to have immediate contact with patrons and patrons to have a convenient and trustworthy connection to the library for reader advisory purposes. A survey reported that enthusiastic and positive responses have been elicited from patrons when presented with online reader advisory services and that online reader advisory services allows for a higher quality and more deliberate interaction presented from library staff (Burke 4). Despite the evidence of better service few libraries offer online readers advisory services ( Burke 4). Capturing the power of online social media can allow a higher quality of reader advisory services to patrons while allowing for an easy and direct connection to patrons for library staff.
Within the realm of social media websites, there are specific “reader-centered social media” like Goodreads, Shelfari, and LibraryThing. Reader-centered social media website mix the benefits and community of social media often with reader advisory services, but also tools from which “readers” and library patrons would benefit. These websites are where users can turn to discuss books, look for reviews, and catalog their reading lists (Trott, Naik 320). Goodreads has over 40 million users (Goodreads). With that large of a user base, and ever growing, it is important for reader advisor’s not only to be aware of the existence of these website but also know what they offer and how they can incorporate them into the library’s own reader advisory services. Goodreads offers the ability for users to create their own book lists and share with the community, it also offers access to over 47 million book reviews, and the ability to add books to their own personal catalog. Many websites offer similar services, such as LibraryThing. In addition to reviews LibraryThing also allows users to submit and view community submitted meta tags for each book (Librarything). On Shelfari you can follow different community members to track authors, friends, and familiar book reviewers (Shelfari). Librarians can help users and assist in teaching them how to utilize these websites (Trott, Naik 322). Another way that librarians can utilize websites like Goodreads is to create an account for the library, participate in community discussions, create book lists, and more, then invite library patrons to follow the account on Goodreads (Trott, Naik 322). This can create a connection between the library and patrons while both take advantage of the reader’s advisory resources on the websites. The Salt Lake City public library is an example of a library already implementing this concept (Trott, Naik 322).
Beyond reader-centered social media websites there are the all too familiar traditional social media websites. Traditional social media websites like Facebook, Twitter, and blogs do not have a reader-centered or any reader’s advisory elements built in, but they can still be beneficial to reader’s advisory services (Anwyll, Chawner 19). These websites allow for informal and constant access to patrons opening an outlet for discussion and exposure to the library’s reader’s advisory services through a different medium. By creating library accounts on these social media websites reader’s advisors have the opportunity to extend reader’s advisory services to their patrons over the web. Facebook can present a platform for library sponsored book clubs and book discussion. Twitter, a form of microblogging, can be an outlet for librarians to broadcast short blurbs on books, announcements of reader’s advisory events, and link to relevant blog posts (Anwyll, Chawner 19). Blogs can be used to post book reviews and other detailed information surrounding reader’s advisory. The Seattle Public Library is an example of this type of blog. They use the social media outlet to bring attention to particular books and publicize library events (Anwyll, Chawner 19). A blog can be utilized in many innovative ways, with library staff alternating scheduled posting times to post reviews or begin any number of discussion regarding certain genres, books, or available reader’s advisory services (Anwyll, Chawner 19).
It is important that we extend reader’s advisory services to utilize the internet to reach patrons as well. Not only can we utilize reader-centered social media and traditional social media, but library staff can scour these websites to learn about patron interests and allow a further glimpse of reading trends, negative appeal, and reviews to provide to readers. Reader-centered social media websites also offer tools that can be added to the reader’s advisory arsenal of resources. Trott and Naik advised, “If librarians can gain the trust of their patrons by interacting with them in the online book browsing environment, then they can begin to give RA suggestions to patrons at the point of need, at the time and place that a patron expresses the desire to know about more books of a certain type” (322).
Sources
Anwyll, R., & Chawner, B. (2013). Social media and readers' advisory: A win-win combination? Reference & User Services Quarterly, 53(1), 18-22. Retrieved from
http://search.proquest.com/docview/1462526736?accountid=7398Burke, S. K., & Strothmann, M. (2015). Adult readers' advisory services through public library websites. Reference & User Services Quarterly, 55(2), 132-143. Retrieved from
http://search.proquest.com/docview/1753222369?accountid=7398"Goodreads." Goodreads. Web. 01 Mar. 2016.<http://www.goodreads.com/>.
"A Home for Your Books." LibraryThing. Web. 01 Mar. 2016. <
https://www.librarything.com/>.
"Shelfari." Web. 01 Mar. 2016. <
http://www.shelfari.com/>.
Trott, Barry, btrott@wrl.org, and Yesha Naik. "Finding Good Reads On Goodreads." Reference & User Services Quarterly 51.4 (2012): 319-323. Library & Information Science Source. Web. 29 Feb. 2016.